Sergio Ramazzotti is a well respected magazine photographer often found in the war zones of this world. As someone who faces death week on week as he takes photographs under live fire and bombardment he is well acquainted with witnessing people around the globe suffer loss. As a personal friend of the UK journalist Marie Colvin who was killed in Syria he has certainly suffered himself too. I don’t honestly know if that motivated him to contact me, but whatever the reason he did so about nine months ago and finally, for Rolling Stone Magazine, last week we gave him previously unheard of access to our service. From the outset it was obvious to me Sergio was someone who genuinely cared about people and would be sensitive throughout, so I had no worries.
Arriving on Sunday afternoon I had the chance to give him a test ride on our record setting Suzuki Hayabusa Hearse, pillion of course, but the real interest wasn’t our technical advances and leadership, but rather the degree to which our bikes and riders help the families through bereavement and likewise the funeral directors professionally. Thus began his grueling trek to try to keep up with our riders. To save incurring a nervous breakdown we sent him off to three funerals in roughly the same direction, namely a biker’s funeral on Monday with the Hayabusa in Boscombe, Dorset then off to Folkestone, Kent on Tuesday for the Triumph funeral of an elderly lady and finally the very sad funeral of a young lad in Eastleigh, Hampshire. I was impressed by Sergio’s obvious compassion for these folks and his attention to detail was astonishing. How he spotted… hang on a minute! The last thing I’m going to do is pre-empt his article, so find out more, watch this blog to find out when the magazine hits the shelves.